02. Planning a User Study

Planning for a user study Heading

Planning for a User Study

L7 02 Planning For A User Study

Planning for a user study Recap

Things to Remember

When planning for a user study, you’ll want to think through these things beforehand:

  • Who is your target user?
  • How many interviews will you have?
  • What do you want to find out?
    • Background information about the user
    • Specific questions around your idea
    • Tasks to complete with a prototype
  • How much time you will need to complete each interview

Create a research plan to make sure that you are tracking all these pieces of information and capturing all the questions you want to ask.

Planning for a user study Problem Set

What are examples of attributes you can consider when selecting your target users to interview?
SOLUTION:
  • New user vs. existing user
  • Age
  • Hometown
  • Android or iOS phone
  • Household income
  • Gender
  • Number of tweets within the last week
  • Number of online purchases completed in the last month

Planning for a user study Problem Set

A research plan is helpful because
SOLUTION:
  • Identifies the target user for the interview
  • Identifies the key questions that need to be answered
  • Lays out an interview script containing the specific questions and order they will be asked in

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